Kendall Jenner has had a significant impact as the face of Stella McCartney’s winter campaign. Unlike many other fashion campaigns that rely solely on a celebrity’s presence to sell a collection, Stella McCartney has taken a different approach. The campaign, shot by Harley Weir in the beautiful Camargue Salt Flats of France, showcases Jenner alongside the region’s iconic white ponies, provided by horse whisperer Jean-Francois Pignon.
The campaign draws inspiration from the collection’s ‘Horse Power’ theme, which was originally presented during Paris Fashion Week. This theme explores the transformative connections between humans and horses, delving into Stella McCartney’s personal relationships, family, art, history, and the modern day.
Stella McCartney explained her vision for the campaign, expressing that she wanted the Stella girl of the season to have a genuine love for horses, just like herself. As someone who has been riding since she was a child and owns her own ranch, Jenner perfectly embodies this vision. The connection between Jenner and Pignon’s ponies truly brings the concept of Horse Power to life.
The equestrian essence of the collection is evident in various details, such as rope accents inspired by bridle reins, quilting reminiscent of horse blankets, and Appaloosa jacquards paying homage to an American horse breed that McCartney’s family raised. The campaign intends to further explore the unique bonds between humans and horses in a second phase set to launch in the autumn.
What sets this collection apart from others is its commitment to sustainability and conscious fashion. The products include vegan crocodile-effect bags made from apple waste, riding boots crafted with grape waste, and bags made from Mirum leather alternative, which utilizes fungi mycelium. With 92% of the ready-to-wear pieces made from conscious materials, this winter collection from Stella McCartney is her most responsible offering to date.
In conclusion, Kendall Jenner’s involvement in Stella McCartney’s winter campaign goes beyond the typical celebrity endorsement. The campaign successfully captures the essence of the equestrian theme and explores the transformative connections between humans and horses. By emphasizing sustainability and conscious fashion, Stella McCartney continues to push boundaries in the industry.
Useful links:
1. Stella McCartney Official Website
2. Article on Kendall Jenner for Stella McCartney Campaign
