KCD Paris, a renowned global public relations agency, has recently made an exciting announcement regarding the appointment of Laurence Lapierre as their new senior vice president for the French division. Lapierre’s primary responsibility will be overseeing media relations, utilizing her extensive expertise in communication strategies, branding, and brand imaging. Her official start date with the agency is set for January 2024, where she will be joining their team in Paris.
The addition of Lapierre to KCD Paris brings substantial value to the agency, given her background and experience in the fashion and luxury industry. She has previously worked for esteemed brands like Chloé and Burberry, where she held the director of marketing and communications role for the European region. Over the course of her 15-year tenure at Burberry, Lapierre played a vital role in shaping and leading the global strategy for the brand, including the successful integration of Burberry Beauty, their beauty division.
Alexis Arnault, a partner at KCD Paris, expressed his enthusiasm for Lapierre’s appointment, emphasizing her marketing expertise, digital knowledge, and industry experience, which he believes will immensely benefit clients. Arnault believes that Lapierre’s skill set aligns perfectly with KCD Paris’ commitment to excellence and client satisfaction.
In her new role as the senior vice president, Lapierre will closely collaborate with the management team to oversee agency operations and manage various budgets. KCD Paris boasts an impressive clientele of approximately 100 entities, including renowned fashion houses such as Balmain, Diesel, Versace, and Fendi. Additionally, the agency also works with beauty entities like Coty and L’Oréal, esteemed institutions such as The Met museum in New York, and the streaming giant Netflix.
While KCD Paris has established itself as a leader in press, communication, and creative services, the agency is actively diversifying its offerings by exploring new technologies and entertainment avenues. This strategic evolution allows KCD Paris to adapt to the rapidly changing media landscape and better cater to the evolving needs of its clients.
With the addition of Laurence Lapierre to their team, KCD Paris is poised to fortify its position as the premier public relations agency in France. Leveraging Lapierre’s industry knowledge and expertise, the agency is confident in its ability to deliver exceptional results for their clients. KCD Paris eagerly awaits Lapierre’s arrival and anticipates capitalizing on her talents throughout the upcoming year.
To learn more about KCD Paris and their services, visit their official website here. For more information about Laurence Lapierre’s previous work in the fashion and luxury industry, visit her LinkedIn profile here.
