British fashion designer Kaushik Velendra has achieved a significant milestone with the opening of his new headquarters in Mayfair, London. Situated on Upper Brook Street, surrounded by esteemed art galleries and in close proximity to the renowned restaurant Le Gavroche, this location is a testament to the label’s growth since its first show in 2019.
At just 31 years old, Velendra is proud of his expansion, especially considering the success his label has achieved in such a short time. Known for his signature style of voluminous rounded power shoulders and romantic draping, he creates a unique silhouette that transcends traditional gender norms. His designs have already garnered attention from high-profile figures including Hollywood actress Priyanka Chopra-Jonas and socialite heiress Daphne Guinness.
Like many businesses, Velendra’s label faced challenges during the pandemic. In response, the designer introduced an online made-to-order service in January 2021, allowing customers worldwide to continue placing orders. However, the production of bespoke garments was significantly impacted. To adapt to the changing landscape, Velendra made the strategic decision to expand the brand into affordable and accessible ready-to-wear garments, particularly important as the label is currently self-funded.
In addition to the headquarters opening, Velendra has exciting expansion plans in store. Ahead of his Fall 2022 collection presentation during London Fashion Week, he revealed his intention to establish the label’s offices in Mumbai, Los Angeles, and Dubai within the next two years. This strategic move will not only strengthen the brand’s presence in the Indian market but also target key cities for global growth. The label’s flagship store in London is expected to open next month, providing a physical space for customers to explore and purchase the ready-to-wear segment.
The Mayfair headquarters not only serves as a retail space for VIP clients but also houses the label’s offices. Reflecting a minimalist aesthetic with soft alabaster tones and minimal decoration, the interior is designed to allow the collections to take center stage. The building includes a VIP lounge, gym, and a picturesque courtyard with a striking black spiral staircase leading to the label’s discreet atelier. This space is envisioned as a creative hub, where Velendra aims to foster a sense of community. The designer plans to host events, offer educational opportunities to students, and run mentorship programs involving celebrity clients.
For Velendra, this move signifies a momentous achievement not only for his brand but also for Indian and other ethnic minority designers. He sees it as an opportunity to redefine perceptions of Indian fashion and create a safe space that showcases the talent of Indian designers. By prioritizing love and care, Velendra seeks to challenge traditional expectations and embrace a holistic approach that is integral to his brand’s ethos.
With the opening of his new headquarters, Kaushik Velendra’s label is poised to soar to new heights. The designer’s unwavering dedication to craftsmanship, innovation, and inclusivity shines through every aspect of his brand. As he continues on his global expansion journey, it will be thrilling to see the future endeavors of this exceptionally talented designer.
Useful links:
1. Kaushik Velendra Official Website
2. London Fashion Week Official Website
