Kate Spade, the renowned luxury fashion house headquartered in New York City, recently announced a key change to its leadership team. On November 9, 2020, Jenny Campbell was appointed as the Chief Marketing Officer of Kate Spade New York. With a rich background in marketing spanning over two decades, Campbell brings a wealth of experience and expertise to her new role.
Before joining Kate Spade, Campbell held the position of Chief Marketing Officer at the popular dating app Tinder. Prior to that, she spent more than seven years at Nike in various marketing roles, focusing on Nike Women’s initiatives, brand innovation, and tech projects like Nike+. Campbell has also served in leadership roles at renowned advertising agencies including Wieden+Kennedy and 72andSunny.
In her new capacity, Campbell will be responsible for all aspects of brand marketing for Kate Spade New York. This will involve spearheading direct-to-consumer strategies, nurturing digital community engagement, and crafting innovative marketing campaigns to drive sustained success for the brand. She will oversee the marketing strategy, brand creative, digital marketing, and public relations teams.
Liz Fraser, the CEO of Kate Spade New York, expressed her excitement about Campbell’s appointment, noting, “With her expertise in digital marketing, community-focused mindset, and deep understanding of our customer base, Jenny is poised to lead the brand and organization forward on our strategic path.” Campbell herself shared her enthusiasm for joining the brand, praising Kate Spade’s lively and pioneering approach to fashion and its celebration of confident women.
Kate Spade New York has been enhancing its leadership team in recent months, with the addition of Michele Parsons as Senior Vice President and Chief Merchant earlier this year. Parsons, who has previously held senior merchandising roles at brands like J.Crew and Tommy Hilfiger, plays a vital role in shaping global merchandising and product strategy for Kate Spade.
Under the ownership of luxury group Tapestry since 2017, Kate Spade has been a key revenue generator for the company. In the fiscal year ending on June 27, 2020, Kate Spade contributed $1.15 billion in sales to Tapestry, which also includes brands such as Coach and Stuart Weitzman. Despite the challenges stemming from the Covid-19 pandemic, Tapestry is optimistic about the future and sees ample potential for growth in the luxury fashion sector.
For more information on Kate Spade and its latest updates, visit their official website here. Additionally, to learn more about Tapestry and its portfolio of luxury brands, visit their corporate website here.
