Karl Lagerfeld, the legendary fashion icon, has recently announced that his brand will no longer use fur in their products, aligning with the growing trend of luxury brands banning fur. This decision was made by AM Retail Group and its parent company G-III Apparel Group, signaling a major move towards a more ethical and sustainable future for the fashion industry.
Not only will the ban on fur apply to Karl Lagerfeld’s brand, but also to other popular chains under the AM Retail Group umbrella, including Wilsons Leather, GH Bass & Co, and Calvin Klein Performance. This shift reflects the changing attitudes of consumers who are increasingly concerned about animal cruelty.
The decision to ban fur was praised by PETA, a leading animal rights organization, as a response to the demands of today’s ethical shoppers. This move demonstrates the fashion industry’s commitment to meeting the growing demand for luxury, animal-friendly alternatives.
While Karl Lagerfeld was once known for his use of fur in collections, many other high-end labels have also made the transition to fur-free products in recent years. Brands like Burberry, Chanel, Prada, Gucci, Michael Kors, and Versace have all chosen to go fur-free. French firm SMCP also announced that its premium brands Sandro, Maje, and Claudie Pierlot will no longer sell fur.
This shift away from fur in the industry is a response to consumer preferences and increased awareness among fashion and retail employees. As the availability and quality of alternative, vegan fur options continue to improve, more brands are opting for cruelty-free practices. Additionally, legislative measures, such as the ban on fur products in California, are pushing the industry towards more ethical and sustainable practices.
Karl Lagerfeld’s decision to go fur-free serves as a significant milestone in the movement towards a more compassionate and sustainable fashion industry. With more luxury brands following suit, we can anticipate a shift towards cruelty-free alternatives becoming the new norm in the world of fashion.
To learn more about the fur-free movement in fashion, check out these resources:
PETA’s Campaign Against Fur
Fashionista’s Coverage of Luxury Fashion Going Cruelty-Free
