Karen Millen has recently revealed their latest venture into the realm of luxury jewellery, announcing an upcoming collaboration with Gecko, a well-known multi-brand jewellery supplier. Set to make its grand entrance in March 2020, this highly-anticipated partnership will unveil a dazzling 90-piece collection featuring a variety of earrings, necklaces, bracelets, and rings designed to cater to the tastes of fashion-forward individuals worldwide.
Having previously worked with other iconic brands like Orla Kiely and Fiorelli, Gecko brings a wealth of experience and creativity to the table, guaranteeing a collection that exudes sophistication and elegance. For Karen Millen, this collaboration signifies a major milestone, marking the brand’s first foray into the international jewellery market. With prices ranging from £20 to £170, this collection aims to offer a wide range of options to suit different budgets and preferences.
In a bid to make these exquisite pieces accessible to a global audience, the collection will be available not only in Karen Millen stores and online but also through department stores, jewellers, and various online retailers. This strategic move is aligned with Karen Millen’s vision of expanding its brand presence and evolving into a lifestyle brand that offers a diverse array of products beyond just clothing.
Beth Butterwick, the CEO of Karen Millen, expressed her enthusiasm for this new partnership with Gecko, emphasizing their shared dedication to delivering timeless beauty and quality to customers around the world. Likewise, Andrew J. Morton, MD at Gecko, echoed these sentiments, expressing his excitement for collaborating with Karen Millen, a prominent UK fashion brand, on this global jewellery license.
This latest licensing agreement is part of Karen Millen’s ongoing efforts to redefine itself as a lifestyle brand. In addition to the jewellery collection, the brand has also introduced new lines of bags, footwear, homeware, and swimwear, showcasing its commitment to providing consumers with a comprehensive range of fashion and lifestyle offerings.
With the launch of this exciting jewellery collection and its continuous expansion into various product categories, Karen Millen is solidifying its position as a go-to destination for individuals seeking high-quality, trend-setting fashion and lifestyle products. Get ready to elevate your style with the debut of the Karen Millen x Gecko jewellery collection in March 2020 and experience the epitome of luxury and sophistication.
To explore more about Karen Millen and their latest collections, visit their official website here.For more information on Gecko and their exquisite jewellery offerings, visit their website here.
