Owned by the New World Group, K11 Group has recently announced its ambitious plans to develop a new retail precinct in Shenzhen, China. Situated in Prince Bay, Nanshan, within the Greater Bay Area, the expansive project, named K11 Ecoast, covers an impressive 228,500 square meters. This development will incorporate various components such as the K11 Art Mall, K11 HACC multi-purpose art space, K11 Atelier office building, and the ‘Promenade’.
The name ‘K11 Ecoast’ aptly reflects the project’s commitment to green development and the conservation of waterfront resources. The complex aims to promote a sustainable, circular lifestyle and integrate environmental protection through creativity, culture, and innovation. A crucial aspect of the development is K11 HACC, which will serve as a platform for contemporary arts and creative culture. It will provide exhibition and activity spaces for artists, designers, and art organizations. K11 Ecoast has already established partnerships with globally renowned art and cultural institutions, including MoMA PS1, the Centre Pompidou, the New Museum of Contemporary Art, and the Palais de Tokyo.
The K11 Art Mall, a central element of the development, embodies the brand’s innovative ‘art and commerce’ business model. It aims to enhance the value of businesses while fostering the growth of local art and culture within a commercial space. The mall will showcase artworks contributed by foreign artists, paying homage to Shenzhen’s rich cultural heritage. Notably, celebrated female sculptors Phyllida Barlow from the UK and Monika Sosnowska from Poland will contribute public art pieces to the development, further enriching the artistic experience for visitors.
K11 Ecoast is set to become a vibrant cultural retail destination, fostering economic and social development in the Greater Bay Area. The project will involve collaborations with approximately 50 artists and architects, including renowned names like UK architect David Chipperfield, OMA which designed the iconic CCTV Headquarters in Beijing, and acclaimed Japanese architect Sou Fujimoto. This ambitious development is estimated to cost around US$1.4 billion and is expected to be completed by the end of 2024.
K11 Group’s expansion in mainland China underscores its dedication to creating distinctive retail spaces that seamlessly blend art, commerce, and sustainability. The company’s innovative approach has gained considerable attention and success in the Chinese market. With the unveiling of the K11 Ecoast project, K11 Group is poised to solidify its role as a frontrunner in the retail and cultural sectors.
Useful Links:
1. K11 Group Official Website
2. K11 MUSEA Official Website
