K-Way and Soeur have recently joined forces to launch a sustainable collection just in time for the autumn rain in southern Europe. This collaboration combines Soeur’s contemporary aesthetic with K-Way’s technical expertise in windbreakers and outdoor wear. The collection consists of seven items, all featuring the iconic tri-colour cords that K-Way is known for, but with a new element of sustainability.
One of the standout features of this collaboration is the use of K-Way’s new 2.1 Amiable fabric. This nylon fabric is 100% Global Recycled Standard-certified, making it a more sustainable option compared to the brand’s regular materials. K-Way claims that its production requires 40% less energy, and it also has a rip-stop structure for enhanced durability.
The collection offers a mix of genders and incorporates the logos and signature codes of both brands. It includes a long trench coat, a short sleeveless zipped vest, a cycling outfit designed to keep wearers dry in rainy weather, and a bob hat to complete the ensemble. These products can now be found at both brands’ stores, both in France and internationally, at prices ranging from €70 to €350.
For Soeur, this collaboration is a significant step towards its global expansion plans. The brand has recently gained visibility in the US market through partnerships with author and designer Leandra Medine Cohen. This collaboration with K-Way further strengthens Soeur’s presence in the fashion industry.
As for K-Way, the brand continues to make waves in Paris. It is currently gearing up for the opening of a retail space at the La Samaritaine shopping complex, set to open in January. This new retail space will provide K-Way with more opportunities to showcase its innovative and sustainable designs to its loyal Parisian customer base.
In conclusion, the collaboration between K-Way and Soeur signifies an exciting fusion of style and sustainability. With their combined expertise, these brands have created a collection that not only looks great but also has a positive impact on the environment. Fashion-conscious individuals can now embrace the autumn rain in style, knowing that they are supporting brands that prioritize sustainability.
Useful links:
– K-Way Website
– Soeur Website
