K-pop star Jennie, also known as Coco Jennie, has recently made headlines as she has been appointed as the newest brand ambassador for renowned fashion brand Chanel. At just 25 years old, Jennie has already left a significant impression in both the fashion and music industries with her youthful style and incredible musical talent. Her swift rise to stardom, along with her association with the popular K-pop girl group Blackpink, has made her a highly sought-after figure in the world of fashion.
Chanel, a prestigious French luxury label known for its iconic designs and timeless elegance, has astutely acknowledged the surging influence of K-pop and its impact on millennial consumers. To stay relevant and appeal to a younger audience, the brand has chosen to collaborate with Jennie, appointing her as their global brand ambassador.
Jennie’s latest exciting venture with Chanel involves being the face of the Coco Neige collection for 2021-22, a line deeply inspired by sportswear but still flawlessly captures the luxurious essence synonymous with the Chanel brand. The collection, which will be available for purchase from September 28th onwards, draws inspiration from winter sports and mountain resorts, aiming to encapsulate the spirit and allure of these snowy activities.
Jennie’s deep connection to the Coco Neige collection stems from her personal love for winter activities and the sheer joy she experiences when surrounded by snow. In a press release, she cheerfully expressed her excitement about the collaboration, remarking, “I absolutely adore going out into the snow and engaging in winter sports. There’s something incredibly special about the feeling of snow. When I wear these clothes, it feels like I’m all set to hit the slopes tomorrow.”
Interestingly, this isn’t Jennie’s first encounter with Chanel. Back in 2019, during a glamorous photoshoot for Elle magazine, the art director endearingly referred to her as ‘Coco Jennie’ due to her effortless ability to encompass Virginie Viard’s breathtaking creations for Chanel. It is precisely this talent and innate connection with the brand that have paved the way for her to become a global ambassador.
Furthermore, Jennie’s partnership with Chanel extends beyond the realm of fashion, as she is also currently the brand ambassador for Chanel Beauty in South Korea. Her tremendous influence and popularity in the region make her the ideal candidate to represent the brand and its line of products.
As Jennie is catapulted to the status of a fashion and music icon, her collaboration with Chanel stands as a testament to the brand’s recognition of the soaring impact of K-pop and the necessity to adapt continuously to shifting consumer trends. It will undoubtedly be fascinating to witness the unfolding of this partnership and the resounding impact it will have on both the brand and Jennie’s illustrious career.
Useful Links:
1. Chanel Official Website
2. Blackpink Official Website
