K-pop Sensation Haerin Becomes Dior’s Brand Ambassador

K-pop sensation Haerin, a member of the popular girl group NewJeans, has recently been announced as the brand ambassador for luxury fashion house Dior. The news broke on the official NewJeans Instagram account, revealing that Haerin will not only be representing Dior as a global ambassador for jewelry, but also as a house ambassador for fashion and beauty. This incredible achievement adds to Haerin’s already impressive list of accomplishments, including gracing the cover of Vogue Korea’s May issue.

Dior expressed their excitement about this collaboration, noting the strong connection between Haerin and the brand. They described the partnership as a celebration of the unique friendship and shared commitment to elegance, audacity, creativity, and innovation that exists between the NewJeans singer and Dior. This collaboration not only highlights Haerin’s rising prominence in the fashion and beauty industry but also showcases the strong bond between the K-pop icon and Dior.

At just 16 years old, Haerin joins her fellow NewJeans members in becoming luxury brand ambassadors. Minji represents Chanel, Hanni collaborates with Gucci and Armani Beauty, Danielle is associated with Burberry and YSL Beauty, and Hyein aligns herself with Louis Vuitton. Together, these talented young artists are breaking new ground and making a significant impact on the fashion and beauty industry.

Dior’s collaboration with Haerin is not the first time the brand has recognized the influence of K-pop. They have previously partnered with renowned K-pop artists like Jisoo from Blackpink and Cha Eun-woo of Astro, demonstrating their commitment to embracing the global impact of K-pop culture.

With her appointment as Dior’s brand ambassador, Haerin’s influence in the fashion and beauty landscape is set to soar even higher. Her unique style, undeniable talent, and contributions to the K-pop industry make her the perfect representative for Dior’s vision and values. As she takes on this prestigious role, both fans and fashion enthusiasts can eagerly anticipate Haerin’s continued growth and impact on the world of luxury fashion and beauty.

For more information on Dior’s collaborations with K-pop artists, check out these links:
Dior Collaborates with Jisoo from Blackpink
Dior Collaborates with Cha Eun-woo of Astro

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