JW Anderson, the renowned English brand, has unveiled its latest collection that not only adapts to the current global situation but also celebrates local craftsmanship. In response to the exceptional sanitary measures implemented worldwide, the brand has taken a unique approach by creating a collection entirely made in the United Kingdom.
Despite the challenges posed by the pandemic, JW Anderson successfully designed the collection through virtual means, utilizing Zoom meetings, phone calls, and emails to collaborate with their team based in London. The designs were then brought to life by skilled British artisans in local factories. This move not only supports local talent but also showcases the brand’s commitment to maintaining production within the country.
What sets this collection apart is the use of materials from previous collections, making it both sustainable and responsible. By upcycling these materials, JW Anderson introduces a series of eight pieces that exude both style and conscientiousness. Among them, fashion enthusiasts can find a black trench coat with visible seams, a captivating patchwork cape, and a beautifully panelled dress.
The rise of upcycling in the luxury fashion industry is evident as more designers embrace sustainable practices. Notably, Marine Serre has been instrumental in driving this movement forward. In a similar vein, Miu Miu recently launched a collection of dresses crafted from vintage pieces discovered in thrift stores, while Anthony Vaccarello partnered with designer Helmut Lang to showcase recycled sculptures for Saint Laurent Rive Droite.
To emphasize the collection’s provenance, each piece proudly features a “Made in Britain” label accompanied by the national flag. This not only showcases the brand’s pride in its roots but also serves as a testament to the exceptional craftsmanship that Britain has to offer.
In conclusion, JW Anderson’s “Made in Britain” collection is a testament to the brand’s adaptability and commitment to supporting local talent. By utilizing virtual collaboration and upcycling materials, the brand showcases its sustainable practices and introduces a series of stylish and responsible pieces.
For more information on JW Anderson’s “Made in Britain” collection, visit their official website here. Additionally, for insights into the rise of upcycling in the luxury fashion industry, refer to this informative article here.
