Fashion house JW Anderson has sparked intrigue and speculation among its community by revamping its social media profile with four mysterious posts. With its upcoming men’s runway show for autumn-winter 2023-2024 set to take place during Milan Fashion Week on January 15, the brand has been generating curiosity about its digital strategy in recent days. The entire JW Anderson Instagram account, which boasts 1.4 million followers, has been cleared, leaving only four enigmatic posts. While some internet users speculate about a potential hack, others suggest a brand image revamp, an unprecedented collaboration, or a significant announcement.
The first post, shared on January 1, features a video of the loading symbol, creating a sense of anticipation. The following posts consist of a screenshot of a half-selfie using Apple’s photo interface and a video showcasing someone wearing frog mules. However, the most intriguing image is a visual of a Vaseline jar, a well-known moisturizing and lubricating cream, being held by the hands of a shirtless man. The screenshot reveals the soundbar of an iconic Apple phone. This unique imagery immediately captured the interest of the public, garnering over 11,000 likes and eliciting numerous amused and surprised comments. Some even speculate that JW Anderson may be entering into a partnership with Vaseline.
While the fashion house has not yet made any major project announcements, these posts have successfully captivated the attention of its community. The revamped Instagram account suggests that JW Anderson may be preparing a new initiative or embarking on a transformation of its media strategy. This strategy aligns with other brands that have sought to revitalize their social media presence, such as Marine Serre, who handed over her profile to humorous meme creator Yugnat in January 2022, Gucci’s new Instagram account dedicated to its Vault concept, and the deletion of Balenciaga’s Twitter page.
In summary, JW Anderson’s mysterious posts have effectively engaged its audience and created anticipation for what the fashion house has in store. As the brand maintains a sense of mystery, it remains to be seen what surprises and innovations lie ahead in its digital endeavors.
Useful links:
1. JW Anderson Official Website
2. JW Anderson Instagram Account
