JW Anderson, the luxury fashion label, has ventured into the United Arab Emirates market for the first time by opening a pop-up shop inside the Dubai branch of Bloomingdale’s. This exciting move allows customers in the region to get a taste of JW Anderson’s distinctive designs. The pop-up shop, which showcases the Pol Anglada collection, will remain open until 20 February.
The pop-up shop offers a captivating and immersive retail experience. The store’s design features black-and-white tiled walls and pillars, reminiscent of a traditional British rugby club locker room. This design choice harmonizes with Bloomingdale’s signature checkered color palette. Inside the store, three mannequins are posed to look as if they have just finished a rugby match, with disheveled shirts and wrinkled socks.
The focal point of the Pol Anglada collection is the collaboration between JW Anderson and artist Pol Anglada. The collection includes various ready-to-wear pieces, bags, and accessories, all adorned with Anglada’s digitally-printed color pencil illustrations of rugby players. This artistic touch adds a unique flair to the collection and highlights the brand’s commitment to partnering with creative individuals.
Throughout the pop-up shop, impressive JW Anderson neon signs are positioned on pillars, serving as a visual reference to the brand’s flagship boutique in London’s Soho. These signs are a recognizable element of JW Anderson’s visual identity. In addition, the pillars in the locker room area display 12 graphic vinyls featuring Anglada’s original drawings. This display further accentuates the artist’s contribution to the collection and contributes to the overall aesthetic of the space.
The JW Anderson pop-up shop at Bloomingdale’s Dubai offers customers an opportunity to explore the brand’s latest collection in a visually striking and immersive environment. By seamlessly blending fashion, art, and sport, JW Anderson continues to push boundaries and captivate audiences with its innovative designs and collaborations. UAE customers now have the chance to experience the brand firsthand and discover the distinctive aesthetic that has established JW Anderson as a prominent figure in the fashion industry. Undoubtedly, the pop-up shop will leave a lasting impression and pave the way for future exciting ventures for JW Anderson in the UAE.
For more information on JW Anderson and the Pol Anglada collection, please visit:
– Official JW Anderson Website
– Bloomingdale’s Dubai Website
