Jules B, the upscale fashion retailer in the UK, has recently secured a significant investment of £250,000 to expand its online presence and target more international customers. The founders and owners, Julian and Rhona Blades, have already witnessed impressive online revenue generation of around 80% of their total business, but they are determined to further enhance their digital capacity.
Jules B collaborated with NEL Fund Managers and BTG Advisory to secure this investment from the North East Growth Capital Fund Loan Fund, which is supported by The European Regional Development Fund. The funding will be utilized to bolster the company’s online infrastructure, invest in effective digital marketing strategies, optimize process efficiencies, and diversify product lines.
Through this investment, Jules B anticipates the creation of five new jobs, which will increase their total staff count to 60. Despite the challenging circumstances posed by the pandemic, Jules B has continued to operate successfully, with the majority of its revenues stemming from online sales. By further improving its digital infrastructure and intensifying marketing efforts, Jules B aims to solidify its position as a frontrunner in the fashion industry. With approximately 20% of their online sales currently coming from international markets, there is vast potential for further growth overseas.
Mike Guellard, an investment executive at NEL Fund Managers, commended Julian and Rhona Blades for their ambitious vision and clear growth strategy. He emphasizes that investment capital can truly make a significant impact on businesses at any stage of their growth journey, including established retailers like Jules B.
As an independent retailer, Jules B takes pride in offering an extensive collection from over 180 high-end designers. Renowned brands such as Hugo Boss, Armani, Victoria Beckham, Barbour, and Vivienne Westwood are amongst the fashion choices that Jules B provides to their customers. With this fresh injection of capital, Jules B will be able to continue offering exceptional fashion choices while expanding their online presence and attracting a broader international audience.
All in all, Jules B’s receipt of this substantial investment underlines their commitment to evolution within the digital landscape and their determination to seize growth opportunities in the competitive fashion industry. By investing in cutting-edge technology and expanding their product offerings, Jules B is confidently positioned to maintain its status as a leading luxury fashion retailer in the UK and beyond.
Useful links:
1. Jules B Official Website
2. European Regional Development Fund
