Joseph Altuzarra, the esteemed fashion designer, has recently introduced his latest venture, ‘Altu,’ which seeks to challenge and redefine conventional notions of dress by embracing a “genderful” approach. This concept celebrates the diverse identities of individuals and promotes positivity within the spectrum of gender presentations and expressions. Altuzarra aims to create a collection with Altu that aligns with this idea by meticulously crafting each piece to cater to all gender identities and body types.
Influenced by Altuzarra’s personal style and a reflection of his own identity and sexuality, Altu designs are intended to encompass the fluidity and unique identity of the wearer. The collection delves into the transformative nature of adolescence and its impact on our self-perception, incorporating both traditionally masculine and feminine sartorial codes that are suitable for anyone. This approach challenges the traditional concept of gendered clothing, encouraging individuals to experiment and explore their personal style.
The initial release of Altu encompasses a range of essential wardrobe items, such as layered hooded sweatshirts, leather pants, knitwear, and dresses. These pieces reinterpret iconic staples through a genderful lens, offering versatility and inclusivity. To foster inclusivity further, the collection is available in genderful numerical sizes, ranging from zero to seven.
Over the past decade, there has been a significant rise in the prominence of gender-fluid designs in the fashion industry. More brands are recognizing the significance of inclusivity in their products and marketing strategies. Influential figures like Harry Styles and Billie Eilish have been lauded for their adoption of gender-fluid styles, serving as beacons for a more diverse and inclusive fashion landscape.
The Altu collection is currently exclusively available for purchase on Altu.world and Matchesfashion.com. Altuzarra’s launch of this brand conveys a strong message about the future of fashion and the significance of celebrating individuality and self-expression through clothing. Altu represents a significant step towards a more inclusive and accepting fashion industry, where everyone can discover representation and attire that mirrors their true identity.
Useful links:
Altu.world
Matchesfashion.com
