José María Folache appointed as CEO of Parfois

José María Folache, a seasoned executive with a proven track record in the retail industry, has taken on the role of CEO at the esteemed Portuguese accessories company, Parfois. With his extensive experience in leadership roles at renowned firms such as Tous, Promodès, Carrefour, and El Corte Inglés, Folache is well-equipped to lead Parfois into a new era of growth and innovation.

His appointment comes at a pivotal time for the brand, as they seek to capitalize on new opportunities and further establish their presence in the market. By leveraging his strategic acumen and industry expertise, Folache is expected to drive the company towards achieving its ambitious targets.

With the support of his predecessors, António Pires de Lima and Sergio Marques, who will remain involved as non-executive directors, Folache is set to build upon the foundation laid by the previous leadership. This continuity ensures a smooth transition and a seamless integration of new ideas and initiatives.

One of the key objectives under Folache’s leadership is the expansion of Parfois’s retail footprint. The company’s aggressive growth strategy, which includes the opening of 450 new stores by 2020, reflects their commitment to reaching a wider audience and solidifying their position in the accessories market.

As Parfois gears up for this period of significant expansion, José María Folache’s appointment as CEO signals a new chapter in the brand’s evolution. With a focus on innovation, growth, and customer satisfaction, the company is primed for success under his guidance.

For more information on Parfois and José María Folache, visit their official website here. To learn more about the latest developments in the retail industry, check out this informative article here.

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