JOOR, a leading digital wholesale platform, has recently revealed its exciting partnership with London Fashion Week and Premium Berlin to power their upcoming virtual shows. This collaboration not only encompasses the upcoming summer fashion events but also extends to the autumn events, showcasing a commitment to innovation and adaptability in the ever-evolving world of fashion.
The team at JOOR is working diligently to create unique landing pages for each show, providing a platform for brands to showcase their latest collections and for retailers to seamlessly browse and make purchases. This digital integration aims to revolutionize the traditional fashion show experience, offering a comprehensive solution for both brands and buyers in the current climate.
The forthcoming London Fashion Week event will coincide with the initial dates for LFW Men’s, scheduled for June 12-14. In light of the challenges faced by small and emerging brands, Caroline Rush, the Chief Executive of the British Fashion Council, underscores the importance of supporting these businesses during these unprecedented times. The partnership with JOOR is designed to empower members to maintain essential business relationships and stay prepared for the eventual economic recovery.
Anita Tillmann, Premium’s managing partner, emphasizes the crucial role of digital integration in today’s fashion landscape. With the integration of JOOR Passport, Premium aims to provide a seamless digital platform for brands and buyers to navigate this new era of fashion business. JOOR Passport’s user-friendly interface caters to the current market conditions of restricted travel and remains a valuable tool for brands and retailers, even as physical events start to resume post-pandemic.
This innovative tool revolutionizes the trade show and fashion week experience by offering a centralized platform for all users. Brands have the ability to upload seasonal lookbooks to unique profile pages and present their styles in virtual showrooms. Those brands taking advantage of the exclusive partnership with ORB360 can offer retailers 360-degree images for an enhanced shopping experience, further showcasing the power of digital technology in driving the fashion industry forward.
Looking ahead, JOOR is committed to maintaining its tech-driven approach even as trade show and runway calendars return to normal. The company’s omnichannel strategy includes the Passport mobile app, enabling brands and retailers to efficiently manage their connections, appointments, and orders at these events. Retailers will utilize the universal app for all shows, with stored data ensuring seamless planning and networking opportunities.
For more information on JOOR and its innovative solutions, visit their official website here. Additionally, stay updated on the latest trends and news in the fashion industry by exploring London Fashion Week’s official page here.
