Luxury fashion has always been seen as exclusive and unattainable for many individuals, but thanks to Amazon’s latest collaboration with renowned designer Jonathan Cohen, the landscape is changing. Amazon is launching an exclusive-but-inclusive capsule collection called Originals, available through its Luxury Stores platform. This move is a clear indication of Amazon’s dedication to expanding its fashion offerings and catering to a diverse range of consumers.
The key feature of the Originals collection is its extended size range. The collection will include sizes from XS to 5XL, which is a significant step towards addressing the lack of inclusive sizing in the fashion industry. For years, consumers with different body types and sizes have felt neglected by the industry. With this wider size range, Jonathan Cohen and Amazon are sending a message that fashion should be accessible to everyone, regardless of their size.
Sustainability is also a priority in the Originals collection. Cohen’s use of recycled jersey and ponte fabrics reflects his commitment to reducing the environmental impact of the fashion industry. This aligns with Amazon’s goal of promoting sustainable fashion and offering eco-friendly options to consumers. By choosing to support this collection, consumers are not only indulging in luxury fashion but also making a conscious choice to support a more environmentally-friendly approach.
Jonathan Cohen is well-known for his lively and patterned designs, particularly his love for florals. The Originals collection truly captures his aesthetic, with a range of colorful and floral pieces. What sets this campaign apart is its diverse cast of models, including Aaron Philip and La’Shaunae Steward. The fashion industry is increasingly embracing diversity and representation, and it’s great to see this approach being adopted by industry leaders like Jonathan Cohen and Amazon. By showcasing a diverse range of models, this collaboration is breaking barriers and embracing all individuals.
Amazon’s Luxury Stores platform has quickly become a significant player in the high-end fashion world. Since its launch in the US in September 2020, it has expanded to Europe in June 2022, offering a selection of international brands such as Christopher Kane, Elie Saab, and Dundas. With the recent addition of beauty products, Amazon is solidifying its position as a go-to destination for luxury fashion and beauty shopping. The collaboration with Jonathan Cohen adds another layer of exclusivity and desirability to the platform.
In conclusion, the collaboration between Jonathan Cohen and Amazon’s Luxury Stores platform is a powerful embodiment of the growing importance of inclusivity and sustainability in the fashion industry. By offering a diverse range of sizes and promoting sustainable materials, this capsule collection is breaking down barriers and making luxury fashion accessible to a wider audience. With Amazon’s expansive reach and Jonathan Cohen’s unique design aesthetic, this collaboration has the potential to make a significant impact on the fashion world.
Useful links:
– Article: Amazon Expands Luxury Stores Platform to Europe
– Article: Amazon Luxury Stores Adds Christopher Kane to Roster
