Jon Richard, the independent jewellery specialist, is embarking on a major expansion by launching concessions in select Next branches across the UK. Building on a successful online partnership, customers can now browse and purchase Jon Richard’s bridal, occasion, and sterling silver collections in 10 Next stores. The chosen locations include popular shopping destinations such as Birmingham Bullring, Merry Hill Shopping Centre, Metrocentre Gateshead, Manchester Arndale Centre, Lakeside Shopping Centre, and Cardiff Queen Street.
This collaboration with Next marks a significant milestone for Jon Richard, as Next is renowned as one of the top fashion retailers in the UK. Drawing on their 35 years of experience in the industry, Jon Richard is thrilled to bring their “affordable, trend-led” jewellery pieces to a wider audience. The collections feature premium materials adorned with stunning semi-precious and Cubic Zirconia stones. For the current season, the brand is particularly focused on three key trends: Mystic, which combines semi-precious stones with celestial inspiration; Nature, which incorporates textured metals and earthy tones; and Timeless, which reimagines everyday staples as modern classics.
This expansion into Next branches aligns with a growing trend among major retailers to pursue third-party strategies. In the aftermath of the pandemic, retailers are seeking ways to increase their market share, and collaborating with independent labels presents a lucrative opportunity. Next is at the forefront of this trend, having shifted from solely selling their own brand to acquiring and selling third-party labels on their website. They even power the webstores of other brands. This strategy is not unique to Next, as other major retailers like M&S and John Lewis are also adopting similar approaches.
The partnership between Jon Richard and Next represents a significant leap forward for the independent jewellery specialist. With a presence in Next stores, the brand can now reach a larger customer base and showcase their fashionable and affordable jewellery collections to a wider audience. This collaboration underscores the increasing potential for independent labels in the ever-evolving retail landscape, paving the way for further growth and success in the future.
Useful links:
1. Jon Richard Official Website
2. Next Official Website
