Johnstons of Elgin, a reputable name in the world of cashmere, is set to expand its retail presence with the highly anticipated opening of a new flagship store in Edinburgh’s exclusive luxury shopping district on Multrees Walk in the upcoming spring of 2019. Spanning across 2,000 square feet and stretching over two floors, the store will be nestled amongst other prestigious brands such as Burberry, Mulberry, and Louis Vuitton.
Visitors to the store can expect to feast their eyes on Johnstons of Elgin’s exquisite Spring/Summer 2019 collection, which will showcase the brand’s premium womenswear and menswear lines, as well as their fine woollens, tweeds, and home interior and fabric ranges. Boasting over two centuries of heritage, this Scottish knitwear powerhouse already boasts a flagship location on London’s renowned New Bond Street, along with retail spaces in Elgin, St Andrews, Hawick, and even in Nantucket, USA.
With palpable enthusiasm, George McNeil, the managing director of the retail division, shared his thoughts on the new store, saying, “Looking towards 2019 with a strong foundation of growth behind us, this Edinburgh flagship store symbolizes yet another milestone in solidifying the enduring legacy of Johnstons of Elgin through our retail endeavors. Our fresh retail concept at Multrees Walk promises a distinct customer experience revolving around our manufacturing origins, catering to the local Edinburgh market while warmly welcoming international visitors to Scotland’s vibrant capital.”
In a shrewd strategic move aimed at boosting brand visibility, Johnstons of Elgin recently made its debut appearance at London Fashion Week, marking a historic first for the company. This development was strategically aligned with the goal of captivating international buyers, amidst a noticeable surge in demand for luxurious cashmere jumpers in regions like the Middle East. Last year saw a remarkable 59% increase in profits for Johnstons of Elgin, with sales climbing by 7% to a commendable £73m.
To learn more about Johnstons of Elgin and their luxurious offerings, visit their official website here. For in-depth insights into the latest trends in luxury fashion, including cashmere creations, head to Fashion United’s website here.
