John Lobb, the renowned luxury shoe brand, has recently introduced a groundbreaking store concept in Paris that transcends the traditional shoe shop experience. Situated in the heart of Paris’ prestigious Golden Triangle at 51 rue François Premier, the store emanates an air of understated opulence, reminiscent of a private art gallery or a sophisticated gentlemen’s club. This significant milestone is a part of John Lobb’s ambitious global expansion strategy, encompassing new store openings in California and the Middle East.
The innovative store concept at John Lobb features three distinct levels of service catering to the discerning clientele: ready-to-wear, By Request, and Bespoke. The central area of the store is dedicated to the recently launched By Request service, where customers can effortlessly customize any shoe from the brand’s extensive catalogue to their exact preferences. With a vast array of signature leathers, such as Museum Calf, textured Grain Calf, crocodile, and lizard, alongside a variety of buckle and sole options, customers have unparalleled freedom to personalize their shoes. Additionally, the store offers the opportunity to adorn the footwear with a unique monogram, adding a touch of individuality.
CEO Philippe Gonzalez envisions the store as a haven where customers can unwind and immerse themselves in the brand’s essence, even if they don’t make an immediate purchase. The store aims to provide a welcoming and comforting ambiance, allowing customers to meticulously select their desired shoes and have them meticulously polished.
John Lobb, established in London in 1849, boasts an illustrious heritage of catering to prominent individuals, including Prince Philip and Richard Avedon. While the brand’s ready-to-wear and By Request services are based in Northampton, England, its bespoke shoes are meticulously handcrafted by a team of artisans in its Paris atelier. The brand’s shoes span a wide price range, with ready-to-wear classics commencing from approximately $1,500, By Request shoes starting at $2,000, and bespoke shoes reaching up to $5,000.
Further expanding its footprint, John Lobb is also venturing into California with a new boutique on the iconic Rodeo Drive. This boutique aims to curate an exclusive experience for VIP clients, offering a discreet and private upstairs space. Meanwhile, the store in Paris proudly showcases classic designs from the brand’s archive within a prominent glass cabinet, unveiling its rich history and craftsmanship.
CEO Philippe Gonzalez believes that John Lobb’s appeal extends across various professions, attracting clients from industries including technology, design, advertising, law, and finance. The brand’s objective is to instill desirability in its products through unwavering focus on craftsmanship, quality, and the utilization of the finest leathers. Future endeavors for John Lobb encompass expanding its women’s business and setting up additional retail outlets in destinations such as Dubai and Japan.
To summarize, John Lobb’s pioneering store concept in Paris serves as the ultimate testament to the brand’s commitment to luxury, craftsmanship, and personalization. Through its elegant and refined ambiance, the store beckons customers to immerse themselves in the brand’s heritage and create a truly unique pair of shoes. As John Lobb continues to expand its global presence, it remains steadfast in its pursuit of upholding its position as a frontrunner in the luxury shoe market.
Useful links:
– John Lobb’s official website here
– John Lobb’s Paris store location here
