John Lewis understands the challenges that customers face when it comes to affording their holiday shopping. With the rising cost of living, the retailer is taking steps to help customers manage their Christmas expenses. One such measure is the suspension of the £30 minimum spend level for click & collect orders until 19 October. This means that customers can now make smaller orders without having to pay the usual £2 charge.
Many retailers have implemented minimum spend levels for click & collect orders as a way to control costs. However, this can sometimes hinder sales during difficult economic times. By suspending the minimum spend level, John Lewis is catering to shoppers who prefer to spread out their spending over several months and start shopping for Christmas early.
But that’s not the only way that John Lewis is helping its customers this holiday season. The retailer has also extended its seasonal returns window, allowing customers to exchange or return goods until 28 January. This gives customers more flexibility and relieves the pressure of having to make returns within a limited timeframe.
It’s clear that consumers are starting their Christmas shopping early this year, and John Lewis is taking notice. Sales of Christmas decorations have skyrocketed compared to last year, with some items selling up to 10 times as many. Additionally, Christmas tree sales have seen a significant increase of nearly 40% compared to last year.
To meet the needs of its customers, John Lewis will be launching a series of promotions across home, fashion, and tech next month. This follows the trend of other retailers, such as Amazon, who are also vying for a share of early Christmas sales. It’s expected that more retailers will follow suit and introduce their own promotions and initiatives throughout the festive shopping season.
By implementing these initiatives, John Lewis aims to ease some of the financial burdens that customers may face during the holiday season. The company understands the importance of affordability and convenience in today’s economic climate and is committed to providing a positive shopping experience for its customers.
Sources:
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