John Lewis is taking bold steps to revamp its fashion, accessory, and beauty selections by introducing more than 30 new brands for the upcoming autumn season. Customers can now spot these exciting additions both in-store and online, with continued arrivals expected throughout the month of October.
Recognizing the shift towards more casual attire amongst shoppers, John Lewis has handpicked brands that will give its lineup a contemporary, new-age feel. This strategic move is a part of the retailer’s strategy to remain relevant and cater to the changing preferences of its customer base.
A standout feature of this fresh collection is the introduction of a dedicated athleisure category, showcasing powerhouse brands such as Athleta, Adidas by Stella McCartney, Isle Jacobsen, Hornbaek, and Calvin Klein Performance. Reports indicate that these items are already incredibly popular, surpassing initial sales projections.
Fashion Director Christine Kasoulis has emphasized the retailer’s goal of becoming the ultimate fashion partner for its clientele, providing a range of products that resonate with their current lifestyles. As working remotely and virtual meetings become increasingly common, there is a surge in demand for chic yet comfortable loungewear that effortlessly transitions from day to night.
In the realm of women’s fashion, shoppers can explore new labels like The Fold for high-end workwear, online brand Sosandar, Ganni footwear, Les Girls Les Boys by Serena Rees, Malone Souliers, Fila trainers, and Fat Face. The upcoming month will see additional brands such as Their Nibs, a British pyjama specialist, and Celtic & Co, a UK-based sheepskin slipper label.
The accessories collection features fresh arrivals from Longchamp, alongside jewelry brands like Dinny Hall, Astrid & Miyu, Wanderlust + Co, Goddess Charms, and eco-conscious label Togetherband. Beauty enthusiasts will be thrilled to discover offerings from Beauty Tech, including luxury brands such as MZ Skin, Foreo, Dermaflash, and Beglow, as well as haircare from Olaplex and skincare from Kate Somerville.
Men can anticipate a diverse range of new options, including New Balance footwear, an exclusive Barbour Wilderness Collection handpicked by Ben and Marina Fogle, and vintage discoveries from Dukes Cupboard. Additionally, sports fanatics can explore newcomers like Peloton, Apex Bikes, and Arcteryx for top-grade athletic apparel, outerwear, and gear.
With this extensive array of fresh brands and products, John Lewis is establishing itself as a cutting-edge, fashion-forward destination for customers seeking to revamp their wardrobes and beauty regimens. The retailer’s commitment to trend-spotting and meeting customer demands shines through this diverse and robust lineup.
To explore these exciting new additions to John Lewis’ collections, visit their official website here and stay updated on the latest fashion trends and beauty launches.
