In response to the global pandemic and lockdown measures, UK retail leader John Lewis Partnership has rolled out an array of virtual experiences to keep customers engaged and connected during these challenging times. The company has relaunched its tailored experiences program with a fresh lineup of virtual classes, events, and services to cater to a diverse range of interests and hobbies.
From cooking and sewing workshops to styling tips and romantic dinner recipes for Valentine’s Day, John Lewis and Waitrose are set to offer a total of 100 virtual experiences for customers to enjoy from the safety and comfort of their homes. These activities have been thoughtfully curated to provide entertainment, motivation, education, and inspiration, reflecting the brand’s commitment to supporting customers during the lockdown.
Claire Pointon, customer director at John Lewis, emphasized the importance of these virtual experiences in helping customers stay connected and engaged while adhering to social distancing guidelines. She praised the efforts of the expert Partners who have gone above and beyond to create a diverse range of activities, ensuring there is something for everyone in the community. Whether customers are seeking ways to keep busy, improve their living space, update their wardrobes, or prepare for a new arrival, John Lewis is stepping in to provide valuable resources and support.
By embracing the digital realm, John Lewis is able to maintain its relationship with customers and offer a sense of community and connection during a time when physical interactions are limited. These virtual experiences serve as a lifeline for those feeling isolated or disconnected, showcasing the brand’s commitment to customer care and community engagement in the face of unprecedented challenges.
Amidst the uncertainties of the pandemic, John Lewis is leveraging technology to foster connections, growth, and resilience within its customer base. These virtual experiences not only offer entertainment and education but also serve as a reminder that even in times of crisis, there are opportunities for learning and personal development. As the company continues to navigate the complexities of the lockdown, it remains dedicated to supporting its customers every step of the way, reinforcing its reputation as a trusted partner in times of need.
To explore the virtual experiences offered by John Lewis, visit their website here. For more information on community engagement initiatives, click here.
