British fashion house Jimmy Choo has jumped on the NFT bandwagon by releasing a collection of NFTs in collaboration with artist Eric Haze and designer Poggy. This collection features 8,888 mystery boxes, each containing a pair of LOVE stilettos in the form of NFTs. The luxury industry has been embracing the NFT trend, with brands like Dom Pérignon, Bulgari, and Dolce & Gabbana also delving into this digital art form.
The creative minds behind this collection include Sandra Choi, the creative director at Jimmy Choo, artist Eric Haze, and fashion curator and designer Poggy. They previously collaborated on a collection inspired by the 90s. The NFT collection consists of four levels of rarity and design: 5,333 neutral (N) cards, 3,109 rare (R) cards, 445 super-rare (SR) cards, and one ultra-rare (SSR) NFT featuring glittery stilettos.
Although all 8,888 boxes are priced the same, the digital pieces are randomly distributed to provide an element of surprise and exclusivity for buyers. For those who purchase SR and SSR cards, Jimmy Choo is offering an additional 100 NFTs through a random draw.
In addition to exploring NFTs, Jimmy Choo is also utilizing new technologies for philanthropic efforts. The brand has launched auctions for a digital animation of a unique pair of collaborative sneakers, with all proceeds donated to the Jimmy Choo Foundation. This foundation supports Women for Women International, an organization that assists women affected by war.
Through this venture into NFTs, Jimmy Choo is not only engaging with the growing digital art movement but also showcasing its commitment to philanthropy. The collaboration with renowned artists and designers further establishes the brand as an innovator in the luxury fashion industry. As NFTs continue to gain popularity, it will be fascinating to see how other luxury brands follow suit and explore this digital frontier.
Useful links:
– Jimmy Choo Official Website
– Women for Women International
