British luxury brand Jimmy Choo has made a foray into the second-hand market by partnering with luxury resale platform The RealReal. This collaboration is part of Jimmy Choo’s commitment to sustainability, following in the footsteps of Balenciaga’s successful “Re-sell” program. The brand now allows customers to send in their pre-owned items to be authenticated, priced, and listed on The RealReal’s platform. In a bid to enhance the overall customer experience, those who submit items will also receive an invitation to book a VIP styling session, either in-store or virtually, drawing inspiration from the world of Jimmy Choo.
Hannah Colman, the CEO of Jimmy Choo, expressed her thoughts on the partnership, highlighting how it reinforces the brand’s dedication to the circular economy. By collaborating with The RealReal, Jimmy Choo aims to promote resale as a means of giving luxury items a second life. This move aligns with the brand’s broader eco-friendly initiatives, which include their repair service available on the brand’s website. Additionally, the brand is actively working on developing a more sustainable supply chain, incorporating recycled or reused leather, materials sourced from certified tanneries, and exploring plant-based alternatives. Through these efforts, Jimmy Choo aims to address growing consumer demand for ethical consumption and combat concerns surrounding climate change.
The decision to focus on sustainability not only resonates with socially and environmentally conscious consumers but also contributes to the overall growth of Jimmy Choo. Capri Holdings, the parent company of Jimmy Choo, reported a 21.1% growth and generated $172 million in revenue from April to June 2022. By embracing the second-hand market and implementing eco-friendly practices, Jimmy Choo is poised to engage with a target audience that is increasingly interested in sustainable fashion. This strategic move is expected to drive further success for the brand.
To learn more about Jimmy Choo’s sustainability efforts and commitment to the circular economy, visit their website [link] and explore their repair services [link].
(Note: The links provided here are examples and should be replaced with actual relevant links, if available.)
