Jil Sander, the renowned fashion brand known for its minimalist approach, has recently made a significant move by opening its flagship store on Bond Street in London. This strategic choice of location speaks volumes about the brand’s recognition of Bond Street’s enduring appeal as a luxury shopping destination. Jil Sander firmly believes that London represents the perfect convergence of modern creativity, diverse aesthetics, and cultural influences that are constantly evolving and intertwining.
Situated at number 134, the new Jil Sander store offers customers a unique and intimate journey into the world of the brand. To bring their vision to life, Lucie and Luke Meier, the creative directors of Jil Sander, have collaborated with the renowned international architecture firm, Casper Muller Kneer. This partnership has resulted in a store that is truly one-of-a-kind.
Described as “carved out of stone,” the space features silver-blue travertine as its primary material. The floors, walls, and even the staircase are all made from this beautifully textured stone, creating a mineral and geological backdrop that perfectly complements the brand’s minimalist fashion approach. Jil Sander takes pride in the fact that the design reflects the Meiers’ dedication to creating sustainable environments that integrate natural, recycled, and re-used materials.
The store’s ambiance is further enhanced by the meticulous attention to lighting, which is reminiscent of an artist’s studio. Soft, natural light gently illuminates the space, creating a personal and private setting that encourages care and concentration. Other elements, such as timber, brass, and furniture made from recycled CD covers, add to the store’s unique and visually striking aesthetic.
One cannot overlook the striking staircase, which serves as the store’s focal point and draws inspiration from the renowned architect Carlo Scarpa. With its square slabs of travertine, the staircase adds a sense of movement to the space. Additionally, the brass balustrade filters light from the upper floor, resulting in a natural luminescence that fills the basement.
By joining the ranks of prestigious brands on Bond Street, such as Swaine, Gucci, Aquazzura, and Saint Laurent, Jil Sander has solidified its place among the elite. Bond Street is currently experiencing a wave of expansion, as luxury groups are investing substantial sums to secure their own high-end spaces. This trend illustrates the undeniable allure of Bond Street as a prime retail destination, with brands willing to patiently wait for existing leases to expire in order to establish their presence in this ultra-luxe area.
The opening of Jil Sander’s flagship store on Bond Street further reinforces the street’s reputation as the hub for luxury fashion, effectively cementing London’s status as a global fashion capital. Customers can now experience the unique charm and aesthetics of Jil Sander in a space that truly reflects the brand’s architectural prowess and unwavering commitment to creating environments that age gracefully over time.
To learn more about Jil Sander and their latest collections, you can visit their official website here. For those interested in exploring Bond Street, you can find more information about its exquisite shopping offerings and history by visiting this link here.
