Jil Sander, the iconic fashion house known for its minimalist designs, has made significant changes in its leadership team. The appointment of Axel Keller as the new CEO marks a new chapter for the brand, with Alessandra Bettari moving up to the role of vice-president of the Onward Luxury Group (OLG), the European subsidiary overseeing Jil Sander and other luxury brands.
Axel Keller brings a wealth of experience to his new position, having served in key roles at Balenciaga and Maison Martin Margiela. His arrival signals a fresh start for Jil Sander, especially following the successful reception of the brand’s recent collections by Lucie and Luke Meier.
Not only is there a shift in leadership, but Jil Sander is also unveiling a new store concept, most notably at the flagship store in Tokyo. Additionally, the brand is focusing on expanding its accessories category to further diversify its offerings.
These changes are part of a broader reorganization at OLG, with Takehiro Shiraishi taking over as President after the retirement of Franco Penè. With Bettari and Antonello Orunesu as Vice-Presidents, the team is poised to drive Jil Sander towards continued success and growth in the fashion industry.
For more information on Jil Sander’s latest updates and collections, visit Jil Sander’s official website. To stay updated on luxury fashion news and trends, head to Business of Fashion.
