Jigsaw, the popular womenswear fashion retailer, has made a bold move into the rental and resale market with the introduction of ‘Jigsaw Forever’. Teaming up with luxury marketplace My Wardrobe HQ, Jigsaw now offers UK customers the opportunity to rent or subscribe to its collections, as well as sell their pre-loved Jigsaw garments.
This strategic decision reflects Jigsaw’s commitment to creating a more sustainable future for the fashion industry and encourages customers to explore alternative shopping methods. By partnering with My Wardrobe HQ, Jigsaw becomes the first brand to adopt a fully circular model, taking a significant step towards reducing the amount of clothing that ends up in landfills. The company estimates that it will reintroduce up to £50 million worth of pre-loved stock back into circulation, in an effort to combat the alarming 300,000+ tonnes of used-but-still-wearable clothing discarded in the UK annually.
Moreover, this partnership enables Jigsaw to diversify its customer base by offering the flexibility of short-term rentals or monthly subscriptions. While Jigsaw Forever will launch online from Monday, the option to resell items will be gradually introduced in select physical stores, beginning in September.
Beth Butterwick, Chief Executive of Jigsaw, firmly believes that sustainability will revolutionize the fashion industry in the coming decade. She emphasizes that the collaboration with My Wardrobe HQ not only introduces new customers to Jigsaw’s clothing through a rental and subscription model, but also recognizes the significant growth potential of the secondary market. By embracing re-commerce, Jigsaw is aligning itself with the preferences of modern consumers who actively seek more sustainable alternatives to traditional retail.
By prioritizing style longevity over disposable fashion, Jigsaw aims to attract a wider audience spanning different age groups. Sacha Newall, CEO and co-founder of My Wardrobe HQ, commends Jigsaw for boldly addressing the global issue of textile waste, marking a new era in the fashion industry.
In conclusion, Jigsaw’s launch of ‘Jigsaw Forever’ and collaboration with My Wardrobe HQ demonstrates the brand’s steadfast commitment to sustainability and its willingness to adapt to evolving consumer demands. By offering rental and resale options, Jigsaw aims to minimize its environmental impact while simultaneously expanding its customer base. This innovative approach exemplifies the brand’s determination to shape a more sustainable future for the fashion industry.
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