Jeweller Deakin & Francis has announced a new partnership with content marketing agency HDY in a bid to support its ambitious growth plans. As the oldest family jeweller in Britain, Deakin & Francis, founded in 1786 in Birmingham’s Jewellery Quarter, aims to extend its heritage and expand both domestically and internationally. Managing director Henry Deakin sees this partnership as a significant milestone for the company and a way to showcase their growth ambitions, particularly in the US market.
The timing of this announcement is opportune for Deakin & Francis, as the company has recently launched new collections, including an expansion of its core cufflinks offerings. Beyond their base in Birmingham, the jeweller also has a store in Mayfair, London, and its collections are available in over 600 points of purchase worldwide, including renowned retailer Harrods.
Angel Gaskell, co-founder of HDY Agency, expressed her excitement about working with a Birmingham-based client and highlighted their collective passion and drive for success. The collaboration between Deakin & Francis and HDY Agency comes at a time of significant growth in the jewellery sector, with many established brands expanding through new store openings or increasing their presence in successful locations.
By partnering with HDY Agency, Deakin & Francis is leveraging the expertise of a content marketing agency known for delivering impactful strategies and campaigns. The agency will support the jeweller in executing its growth plans, which include entering new markets and capturing the attention of a wider audience.
While committed to upholding its reputation as Britain’s oldest family jeweller, Deakin & Francis is also embracing modern marketing approaches. With the help of HDY Agency, the company aims to not only expand its presence in existing markets but also make a strong impression in the competitive US market.
This collaboration is a significant development for both Deakin & Francis and HDY Agency, as they work together to drive the jeweller’s growth and solidify its position as a leading brand in the industry. With a rich history and a focus on innovation, Deakin & Francis is well-positioned to continue its legacy while embracing new opportunities for expansion and success.
Useful links:
1. Deakin & Francis Official Website
2. HDY Agency Official Website
