Jennifer Lopez stole the spotlight at the CFDA Fashion Awards, proving her status as a fashion icon. The event, held on June 3, 2019, at the Brooklyn Museum, was a hot topic on social media, with Launchmetrics and the Council of Fashion Designers of America teaming up to analyze the impact.
According to Launchmetrics’ Media Impact Value (MIV) algorithm, the CFDA Fashion Awards garnered an impressive $31.9 million in overall MIV. This was attributed to 9,100 product placements, 10.9 million engagements, and a potential reach of 9.1 billion people.
Social media played a crucial role in driving conversations around the event, with 67% of the MIV coming from platforms like Instagram, Facebook, and Twitter. Instagram proved to be the most valuable, generating $14.7 million in MIV.
Celebrities such as Jennifer Lopez, Gigi and Bella Hadid, and Winnie Harlow took to Instagram to share their experiences at the CFDA Fashion Awards. Lopez’s posts, especially those featuring her custom Ralph Lauren ensemble, were a hit, with an MIV of $1.4 million.
Ralph Lauren and Louis Vuitton were among the top brand partners at the event, with Ralph Lauren securing the most valuable Instagram post featuring Jennifer Lopez.
The U.S. led in global media impact value at $20.52 million, followed by the U.K., China, France, and Spain.
Notable winners at the CFDA Fashion Awards included Rick Owens, Brandon Maxwell, The Row by Mary-Kate and Ashley Olsen, and Emerging Designer of the Year, Emily Adams Bode.
With Jennifer Lopez at the helm, the CFDA Fashion Awards solidified its reputation as a premier fashion event with significant social media influence.
Explore more about the CFDA Fashion Awards on their official website and track the latest fashion trends with Launchmetrics’ media analytics tools.
