Jean-Paul Gaultier, renowned for its distinct and daring designs, has always been a brand that thrives on collaborations. Although the brand discontinued its ready-to-wear line in 2015, the French fashion house has found a new approach by teaming up with various guest designers for its Haute Couture collections. This strategy allows Gaultier to remain connected to popular culture and maintain its unique spirit.
Adding to the list of collaborators is French soccer player Karim Benzema. Hailing from Bron, a neighborhood on the outskirts of Lyon, Benzema shares important similarities with Gaultier in terms of his “atypical career and rare social ascent.” This collaboration not only demonstrates Gaultier’s commitment to merging mainstream success and embodying French culture but also brings an international dimension to the brand.
The collaboration between Gaultier and Benzema centers around the relaunch of Gaultier’s iconic sunglasses, the “56-6106,” famously donned by rapper Tupac in the 1990s. As a collector of vintage sunglasses himself, Benzema handpicked this pair from Gaultier’s extensive archives. The sunglasses come in three colors – gold, silver, and black – and are priced at 390 euros. They are available for purchase at the Jean-Paul Gaultier online store and select retailers.
To celebrate the launch of the collaboration, Gaultier organized a special event at the renowned streetwear concept store, Kith, in New York. This exclusive event featured a performance by French rapper Big Ben and was graced by the presence of Benzema himself. The collaboration with Benzema not only pays homage to a new generation of bold and nonconforming achievers but also underscores Gaultier’s commitment to breaking free from conventions and challenging the norm.
Gaultier’s collaborations with various designers and personalities have allowed the brand to remain relevant and connected to the ever-evolving fashion landscape. From high-profile collaborations with guest designers for Haute Couture collections to unique partnerships with stylists and musicians, Gaultier consistently pushes boundaries and creates unparalleled experiences for its customers. The collaboration with Karim Benzema further solidifies Gaultier’s position as a brand that embraces diversity, innovation, and creative partnerships.
Useful links:
1. Jean-Paul Gaultier Official Website
2. Kith Official Website
