Jamie Givens has stepped into his new role as the CEO of Lacoste UK & Ireland, bolstering the brand with his extensive background as a commercial director. Boasting an impressive tenure at Levi Strauss & Co spanning eight years, Givens held various senior positions in sales and marketing. Notably, he served as the commercial director for Dockers in the UK, Benelux, and Scandinavia, and also took on the mantle of sales director for Levi’s and Dockers brands in the UK and Ireland.
In addition to his roles at Levi’s, Givens also assumed the responsibilities of digital director, leading the company’s digital wholesale strategy across Europe. Before his time at Levi Strauss, he made significant contributions as the head of international business at DB Apparel, where he oversaw well-known brands like Wonderbra, Fila, Unno, Playtex, and Nurdie. Furthermore, Givens’ experience as the European sales controller for TIGI haircare has equipped him with a diverse skillset that is sure to benefit Lacoste UK & Ireland.
Lacoste, a renowned global brand recognized for its iconic polos and signature green crocodile logo, has solidified its presence in over 120 countries. In the UK, the brand has established itself in more than 20 locations, including key cities such as London, Birmingham, Manchester, and Portsmouth. The brand’s footprint also extends to Kildare, Ireland, where it operates a store that caters to local consumers.
Givens’ appointment as CEO of Lacoste UK & Ireland reflects the brand’s strategic vision to enhance its foothold in these crucial markets under his astute leadership. Leveraging his wealth of experience in sales, marketing, and digital strategy, Givens is poised to inject fresh perspectives and progressive ideas that will fuel Lacoste’s continuous growth and triumph in the region.
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