James Charles has once again proven himself to be a force to be reckoned with in the world of social media influence, particularly during New York Fashion Week. Despite facing challenges earlier in the year, Charles managed to steal the spotlight at the prestigious event and regain his title as the influencer with the highest media impact value (MIV).
One of the standout moments for Charles during NYFW was his appearance at the Marc Jacobs show, where he wowed audiences in a stunning black tulle gown. His Instagram posts from the event generated an impressive MIV of $1.4 million, showcasing his influence and reach within the fashion industry.
Joining Charles at the top of the list was actress Victoria Justice, whose social media accounts garnered a total MIV of $2 million during NYFW. In terms of brands, Michael Kors emerged as the leader in MIV, closely followed by Tommy Hilfiger and Ralph Lauren. Marc Jacobs and Tom Ford also experienced a boost in MIV, potentially thanks to the added attention brought in by influencers like Charles.
With a total MIV of $235.5 million for New York Fashion Week Spring/Summer 2020, there was a significant 30% increase from the previous season. Social media played a crucial role in driving this growth, generating $160.4 million in media impact, while online media contributed an additional $75.1 million.
The success of influencers like James Charles serves as a reminder of the power they hold in shaping trends and creating buzz around major fashion events. As social media continues to play a significant role in the industry, it will be fascinating to see how influencers evolve and continue to make their mark on the world of fashion.
For more information about the impact of influencers on fashion events, check out Vogue Business and Business of Fashion.
