Thierry Bolloré, the current head of the Jaguar-Land Rover group, has unveiled his ambitious “Reimagine” plan for the future of both automotive brands. The main focus of this plan is a shift towards electric vehicles (EVs), as Bolloré aims to electrify the entire Jaguar lineup by 2025. This will be achieved through the introduction of a stunning portfolio of emotionally engaging designs and groundbreaking new-generation technologies.
Not only will Jaguar undergo this transformation, but Land Rover will also play a crucial role in the electric revolution. The luxury SUV brand plans to introduce six electric variants, with the first model expected to hit the market within three years. By 2030, Land Rover aims to have 60% of its vehicles equipped with zero-emission powertrains, showcasing its commitment to sustainability.
Furthermore, the Jaguar-Land Rover group has set an ambitious target of achieving carbon neutrality by 2039. To support these initiatives, the company plans to invest a significant £2.5 billion (approximately €2.8 billion) in technology, connected services, and enhancing the overall customer experience.
Bolloré’s “Reimagine” plan marks a significant turning point for Jaguar and Land Rover, positioning them as key players in the EV market and emphasizing their commitment to a greener future. The transition to electric vehicles is not only crucial for reducing carbon emissions but also for staying competitive in an ever-evolving automotive industry.
Overall, Bolloré’s vision for Jaguar-Land Rover is driven by the desire to create innovative and breathtaking electric vehicles that capture the hearts and minds of customers worldwide. With this plan, the group aims to lead the charge towards a sustainable future, setting new industry standards and securing a prominent position in the global EV market.
Sources:
1. https://www.jaguarlandrover.com/cars/reimagine
2. https://www.reuters.com/business/autos-transportation/jaguar-land-rovers-new-ceo-plans-radical-strategy-divisions-role-2021-07-15/
