Simon Porte Jacquemus, the founder and creative director of the fashion brand Jacquemus, has been awarded the prestigious Neiman Marcus Award for Innovation in the Field of Fashion for 2024. This recognition comes as no surprise, given Jacquemus’ reputation for innovative designs and viral marketing campaigns that have left a lasting impact on the fashion industry.
Since the launch of his eponymous label in 2009, Jacquemus has been celebrated for his unconventional approaches. One standout example is the introduction of the larger-than-life Jacquemus handbag-cars, which turned heads on the streets of Paris. Another noteworthy moment was his Fall 2023 show, held at the grand Palace of Versailles. Additionally, the designer made a splash with the ephemeral ‘Jacquemus 24/24′ vending machine pop-ups, adding an element of surprise and exclusivity to his brand.
Neiman Marcus, a renowned luxury department store, commended Jacquemus for defying traditional norms through his distinct show presentations, marketing strategies, and merchandising tactics. The company believes that his innovative approach has set a new tone for the future of fashion. Geoffroy van Raemdonck, CEO of Neiman Marcus Group, praised Jacquemus for his visionary mindset, exceptional design skills, and business acumen, noting that his brand quickly resonated with customers.
Neiman Marcus started carrying Jacquemus handbags in Spring 2022 and has ambitious plans to expand the brand’s presence in the years to come. This includes the anticipated launch of men’s ready-to-wear this summer. Currently, Neiman Marcus serves as Jacquemus’ largest distributor in the United States. The luxury retailer shares Jacquemus’ commitment to providing magical experiences for their customers, aligning perfectly with the brand’s pioneering and experience-driven strategy.
Upon receiving the Neiman Marcus Award, Jacquemus expressed his gratitude and excitement. He described the recognition as a beautiful honor for both his brand and team. As an independent designer, Jacquemus has always placed emphasis on innovation and creativity in his collection designs and communication efforts. He believes in creating unique experiences and fostering a strong community around his brand. Jacquemus extended warm thanks to Neiman Marcus for their continuous support and for bestowing him with this prestigious award.
Jacquemus now joins the esteemed ranks of Maria Grazia Chiuri, creative director of Dior, and Daniel Roseberry, creative director for Schiaparelli, as recipients of the 2024 Neiman Marcus Awards. Chiuri was recognized for her distinguished service, while Roseberry was celebrated for his creative impact. These exceptional designers embody excellence and innovation within the fashion industry.
Useful links:
1. Jacquemus Official Website
2. Neiman Marcus Official Website
