The renowned luxury brand, Jacquemus, is welcoming Bastien Daguzan as its new CEO this month, a strategic move aimed at enhancing the brand’s position in the industry. Daguzan, who has an impressive educational background with degrees from La Sorbonne and the French Institute of Fashion, specializing in Design & Luxury, previously served as the CEO of Lemaire. During his tenure, he successfully facilitated a collaboration between the Lemaire brand and Uniqlo. Daguzan further solidified his expertise in the fashion industry by serving as the general manager of Paco Rabanne since 2017. Earlier this year, he also ventured into the realm of fashion and lifestyle consulting by opening his own firm.
This appointment comes hot on the heels of Jacquemus unveiling its latest immersive project in London. Additionally, the brand recently shared the first images of its collaboration with renowned American sportswear brand, Nike. Moreover, there have been rumors circulating about Jacquemus potentially expanding into the beauty sector. These initiatives not only highlight the growing influence of the young fashion house but also emphasize the need for a strengthened strategic division within the company.
Born in 1984, Bastien Daguzan is stepping into the role of CEO for Jacquemus. Previously, this position was held by the brand’s founder, Simon Porte Jacquemus, who continues to serve as the creative director. With Daguzan’s remarkable qualifications and experience in the industry, his appointment is expected to bring about fresh perspectives and drive further success for the brand.
Useful links:
1. Jacquemus Official Website
2. Jacquemus Fall 2021 Menswear Collection
