Jacquemus, the extravagant fashion brand, is once again pushing the boundaries of creativity. After captivating the streets of Paris with its giant Bambino bag, the brand has now turned its attention to its favorite fruit – lemons. Known for its oversized objects, Jacquemus has brought its larger-than-life concept to the digital world through augmented reality.
As Jacquemus prepares for its summer locations in the south of France and Italy, the brand has unveiled a mesmerizing video sequence that simulates a wave of gigantic lemons crashing onto the beach in Camogli, a beautiful seaside town on the Portofino Peninsula.
This isn’t the first time Jacquemus has delved into augmented reality. In April, the brand collaborated with Ian Padgham, a renowned American videographer based in France, to create an AR campaign featuring its popular Bambino bag. The video integrated the bag into the bustling traffic of the Opéra Garnier intersection in Paris, providing a unique and eye-catching experience for viewers.
The campaign was a huge success on social media, with the video generating a staggering 2 million likes and almost 15,000 comments on Instagram alone. This is just one example of Jacquemus’ effective brand content strategy, as it consistently generates high levels of engagement through its real-life experiences. In fact, according to a study by Emplifi, Jacquemus was among the top 10 global brands in terms of generating interactions through real-life experiences last year.
As Jacquemus continues to push boundaries and captivate audiences with its innovative approach, we can expect more exciting and immersive experiences from the brand in the future.
(Useful links:
– Jacquemus Official Website
– Jacquemus Instagram Page)
