French fashion brand Jacquemus has recently opened its largest retail space in Britain at the prestigious Harvey Nichols flagship store in Knightsbridge. Spanning an impressive 900 square feet, this shop-in-shop concept was thoughtfully designed by Simon Porte Jacquemus in collaboration with the renowned international architecture firm AMO, led by Ellen van Loon and Giulio Margheri.
The primary objective of this expansive retail space is to offer customers an immersive and captivating experience. It showcases an extensive array of womenswear, menswear, and accessories from Jacquemus’ highly anticipated AW22 collection, ‘Le Papier’. The brand’s remarkable ability to incorporate elements of Provence, the region where it originated, is evident in the store’s design. By skillfully selecting materials that evoke the unique charm and ambiance of Provence, the team was able to authentically capture the essence of the brand’s heritage.
Interestingly, the design process for this retail space followed a distinct approach. Instead of starting with the form, the team prioritized the materials, which then guided the shape and structure of the space. This unconventional methodology allowed for an organic and harmonious integration of materials, resulting in an aesthetically pleasing and cohesive environment for shoppers.
Harvey Nichols Fashion Director, Laura Larbalestier, expressed the significance of supporting and nurturing the future of fashion and luxury. She firmly believes in Simon Jacquemus’ exceptional talent and visionary approach to design, emphasizing his ability to continuously evolve and shape the future of the industry. The collaboration between Jacquemus and Harvey Nichols has flourished over time, and this new shop-in-shop marks a significant milestone in their ongoing partnership.
To learn more about the innovative and immersive retail experience offered by Jacquemus at Harvey Nichols, visit their official website or explore the detailed features of the store on Harvey Nichols’ website. These resources provide further insights into the exceptional craftsmanship and captivating environment created by Jacquemus and AMO for fashion enthusiasts to admire and enjoy.
Useful links:
1. Jacquemus Official Website
2. Harvey Nichols Website
