According to the digital marketing firm Emplifi’s annual ranking, French fashion house Jacquemus has emerged as the leading brand in terms of interactions on the image-based social network. What sets Jacquemus apart is its innovative integration of both public and private aspects on its Instagram account, which boasts a substantial following of 4 million users. From showcasing its latest collections to sharing glimpses of the designer’s personal life, including family, childhood photos, and even photos of the brand’s beloved pet dog, Jacquemus has mastered the art of blurring the boundaries between personal and professional content.
This unique approach has proven to be highly successful for Jacquemus, evident in its impressive median score of 163,160 interactions per post. As a result, the brand has secured the top position among French brands with the highest engagement on their official Instagram accounts. This accomplishment is particularly noteworthy considering that Jacquemus is the only fashion brand to make it to the French Top 10. It has even outperformed prominent brands such as Netflix France, Air France, Playstation France, and Maisons du Monde, solidifying its place within the Top 5.
The consistently high level of engagement surrounding Jacquemus’ Instagram posts demonstrates a noticeable increase over time. While the brand initially ranked 9th globally for interactions between January and November 2021, it made significant progress and climbed to the 7th spot between January and December. This remarkable ascent allowed the brand to surpass renowned luxury car manufacturers Porsche and Ferrari in terms of Instagram engagement.
One of the key factors contributing to this rising influence is the viral impact of posts featuring Jacquemus alongside popular actress Hoyeon Jung, known for her role in the hit series Squid Game. These collaborations have generated immense attention and interest from followers, further bolstering the brand’s online presence. Additionally, the launch of the PINK2 capsule collection, coupled with the highly notable unveiling of a 24/7 vending machine, have served as additional catalysts for Jacquemus’ growing influence.
In conclusion, Jacquemus has successfully leveraged its Instagram account to establish itself as the top French brand in terms of social media engagement. Its ability to merge personal and professional content has captivated millions of followers and propelled the brand to new heights. With each post, Jacquemus continues to showcase its creativity and unique approach, resulting in exceptional levels of interaction and solidifying its position as an influential force in the fashion industry.
Useful links:
1. Jacquemus Official Website
2. Jacquemus Instagram Account
