French luxury brand Jacquemus has recently announced its latest collaboration, this time delving into the world of bicycles. Partnering with Dutch e-bike brand VanMoof, Jacquemus has unveiled an electric bike model that is set to make a statement. The Jacquemus x VanMoof e-bike showcases an all-pink frame emblazoned with the luxury label’s logo, while the saddle and wheels remain black, creating a striking contrast.
Built upon VanMoof’s popular S3 model, the anticipated retail price for the Jacquemus x VanMoof e-bike is approximately €2,200. However, an official launch date has not yet been revealed.
This collaboration is not uncharted territory for Jacquemus, as the brand has previously worked with other renowned names like La Redoute, Swarovski, and Daphné Léon. These partnerships have enabled Jacquemus to broaden its appeal and attract a wider audience, while simultaneously generating excitement around the introduction of new products.
Just like luxury labels Louis Vuitton, Dior, and Stella McCartney, who have also entered the bicycle market, Jacquemus is proving its versatility and willingness to explore new markets. Successful collaborations with established bike industry giants Brompton and Cannondale have paved the way for these brands, and it is highly likely that Jacquemus will experience similar triumphs through its partnership with VanMoof.
In addition to venturing into the bicycle realm, Jacquemus has also been rumored to be embarking on a beauty journey. Joining forces with Spanish group Puig, the French label is believed to be working on a cosmetics line that is expected to launch in 2022. With revenues exceeding €25 million and a team of sixty employees, Jacquemus continues to expand its offerings and solidify its status as a versatile and innovative luxury brand.
The Jacquemus x VanMoof collaboration exemplifies the brand’s ability to seamlessly blend fashion and utility. With its eye-catching design and high-performance features, the Jacquemus x VanMoof e-bike is undoubtedly poised to attract fashion-forward individuals seeking a stylish and environmentally friendly mode of transportation. As the launch date draws nearer, fashion and bike enthusiasts alike eagerly anticipate the availability of this exciting collaboration.
Useful links:
1. Jacquemus Official Website
2. VanMoof Official Website
