The annual Met Gala red carpet has always been a platform to showcase the best and worst of fashion, allowing couture houses to battle it out for the most talked-about look on social media. This year, the focus was on the fashion created by Karl Lagerfeld, which resulted in a refreshing celebration of vintage fashion, known as Y2K. It was a delight for second-hand platforms, and notable brands like Chanel, Chloé, and Prada made their mark. However, it was Jacquemus that stole the spotlight with its standout appearance, accompanied by the globally popular artist, Bad Bunny, and designer Simon Porte himself.
Jacquemus’ strategic look for the event can be analyzed in three key aspects. Firstly, the cultural strategy was evident through the choice of Bad Bunny as the ambassador. He represents the thriving Latinx cultural power not only in the United States but also worldwide and embodies an inclusive and socially engaged face of pop culture in 2023.
The luxury strategy of Jacquemus was showcased through the striking white monochrome ensemble, which perfectly aligned with the “Quiet Luxury” trend while adding a unique twist. This choice exemplified the brand’s ability to captivate attention while remaining true to its identity.
The masculine strategy of Jacquemus was also notable, as the brand has ambitious goals in the menswear market. Simon Porte seeks to become the Coco Chanel for men, bringing freedom in fashion choices and breaking boundaries, just as Chanel did for women in the past. This liberation of men’s style was manifested through two gender-defying details. Firstly, the backless look for men, which was introduced by Haider Ackermann on Timothée Chalamet at the 2022 Venice Film Festival. This look accentuated the sensuality of the male body, particularly when it is slender and muscular. Secondly, the white train of camellias carried in the hollow of the arms served as an homage to Chanel, representing a symbolic connection to the designer’s legacy.
With this groundbreaking fashion statement, Jacquemus has become a true reflection of the contemporary world, not only in men’s fashion but also in women’s fashion. The brand’s ability to challenge norms and embrace inclusivity has propelled it to a significant position in the industry.
It was undoubtedly a memorable entrance for Bad Bunny at the Met Gala red carpet, as he accompanied Simon Porte Jacquemus, marking the designer’s first-ever appearance at the prestigious event. To learn more about the crafting of this iconic look, you can read the breakdown by Jacquemus on Vogue Runway’s article: [link to Vogue Runway article]. Additionally, you can also find updates and information about the Met Gala and fashion events on Vogue Runway’s Twitter page: [Vogue Runway Twitter post].
Overall, Jacquemus’ appearance at the Met Gala showcased its ability to push boundaries, make a statement, and become a symbol of contemporary fashion.
