Jacquemus, the renowned Parisian fashion label, is undergoing a significant change in its leadership. Bastien Daguzan, who was appointed as the managing director of the brand in 2022, has now taken on the additional role of president. Meanwhile, Simon Porte Jacquemus, the founder and owner of the label, will continue to serve as the creative director.
It is worth noting that despite the change in titles, the responsibilities of both men remain the same, according to the label. This move showcases the strong working relationship between Porte Jacquemus and Daguzan. However, it also raises the question of what new projects might be on the horizon for Porte Jacquemus. Rumors have been circulating that the French designer may be taking on a leadership role at a luxury brand; however, no concrete details have been confirmed at this time.
Daguzan’s arrival at Jacquemus last year marked a significant moment for the brand, as he became the company’s first managing director to come from outside the company. Since joining, Daguzan has made remarkable contributions to the brand’s growth. Under his leadership, revenue has doubled from €100 million in 2021 to over €200 million the following year.
One of the key strategies implemented by Daguzan has been a focus on the direct retail channel. Jacquemus has expanded its presence through its e-shop and opened its first physical store on Avenue Montaigne, a prime location in Paris’s luxury shopping district. Alongside this, the brand has launched pop-up stores, including automated vending machines during Fashion Weeks in Paris and temporary stores in exclusive destinations like summer resorts in France and Italy, as well as the winter resort of Courchevel in the French Alps.
The luxury consumer market has shown a growing interest in unique in-store experiences, and Jacquemus aims to capitalize on this trend. With this in mind, it is highly likely that the brand will open another physical store, potentially outside of France, to cater to the increasing demand.
The appointment of Bastien Daguzan as president of Jacquemus is a symbol of the brand’s ambition to continue its success and expand its global reach. With Daguzan’s expertise and leadership, combined with Porte Jacquemus’s creative vision, the future looks promising for this iconic fashion label.
For more information on Jacquemus and its latest updates, visit their official website: https://www.jacquemus.com/.
Additionally, for a deeper understanding of the luxury fashion industry and its trends, you can explore this article: https://www.businessoffashion.com/.
