Over the weekend, acclaimed designer Simon Porte Jacquemus left his social media followers intrigued with a teasing hint about an upcoming collaboration. Now, the news is out and it’s a partnership that nobody saw coming – Jacquemus is teaming up with renowned American sportswear giant Nike. Slated to launch in the summer of 2022, this unexpected collaboration is expected to generate significant excitement for Jacquemus, whose eponymous brand has already established itself as one of the most influential French labels on Instagram.
The JACQUEMUS + NIKE capsule collection is set to make its debut next month and will feature a diverse range of unisex items. From ready-to-wear clothing to shoes and accessories, this collaboration aims to seamlessly blend the worlds of fashion and sportswear. Simon Porte Jacquemus is currently showcasing an exclusive installation in London and he explains that for this Nike collaboration, he wanted to put his own minimalistic spin on women’s sportswear. Drawing inspiration from vintage ACG pieces and 90s Nike campaigns, the collection will combine sporty elements with sensual details and a palette of neutral colors. Notably, Jacquemus will also offer his unique reinterpretation of his favorite Nike shoe, the Humara. Furthermore, he emphasizes the importance of creating a collection that is accessible to individuals of all body types, reflecting the natural fusion of both Jacquemus’ signature style and Nike’s renowned performance.
Described by Nike as a creative partnership where both brands elevate each other in ways they couldn’t achieve independently, the anticipation for this collaboration has been building for months. Rumors have also been circulating about Jacquemus venturing into the beauty industry, adding to the excitement surrounding this unexpected collaboration.
The JACQUEMUS + NIKE collection will be available for purchase starting from June 28th. Customers can find it on Jacquemus’ official website as well as select Nike retail locations. With the high anticipation surrounding this collaboration, it is expected to boost the profiles of both brands and further solidify Jacquemus’ position as a prominent player in the fashion industry.
Links:
– Jacquemus Official Website
– Nike Official Website
