Jacquemus, the luxury fashion label helmed by the visionary designer Simon Porte Jacquemus, is gearing up for a momentous occasion as it approaches its 10th anniversary. In a groundbreaking move, the brand has announced that it will be hosting its first-ever co-ed runway show on June 24th amidst the stunning backdrop of Provence, France. This landmark event signifies a pivotal moment for the designer and solidifies Jacquemus’ position as a trailblazer in the fashion world.
Originally established as a womenswear label, Jacquemus quickly gained acclaim for its innovative and whimsical designs characterized by sensual lines and a poetic interpretation of ready-to-wear fashion. Last year, the brand expanded into menswear with a collection inspired by the vibrant city of Marseille, showcasing it on a picturesque beach in the South of France. Since then, Jacquemus has become synonymous with its iconic accessories, from the ubiquitous oversized straw hats that dominated social media to the diminutive “Le Mini Chiquito” bag that caused a sensation in the Fall 2019 collection.
The decision to host a co-ed show aligns Jacquemus with a growing trend in the fashion industry, with renowned brands like Giorgio Armani, Maison Margiela, Calvin Klein, and Coach embracing the concept in recent seasons. By joining this movement with its 10th-anniversary show, Jacquemus continues to push boundaries and redefine traditional notions of design and presentation.
As the fashion world eagerly awaits the spectacle in Provence, it is evident that Jacquemus’ influence and creativity will continue to captivate audiences and set new standards in the industry for years to come. With a flair for innovation and an unwavering commitment to artistic expression, Jacquemus is poised to leave an indelible mark on the fashion landscape.
Stay updated on the latest from Jacquemus by visiting their official website here, and explore more about the brand’s history and collections on Vogue’s dedicated page here.
