French fashion designer Simon Porte Jacquemus marked a significant milestone with a lavish celebration of his 10 years in the fashion industry. The event took place in the enchanting Provence region of Southern France, where Jacquemus originally drew inspiration for his eponymous label. The anniversary show, titled “Le Coup de Soleil” which translates to “sunburn” in French, featured a stunning display of sensual and elegant designs amidst a sprawling lavender field.
Since its inception in 2009, Jacquemus has been synonymous with understated yet alluring styles influenced by the designer’s upbringing in Provence. The decision to unveil the latest collection in Valensole, known for its picturesque lavender fields, was a nod to Jacquemus’s deep connection to his roots. Models strutted down a pink carpet runway, adorned in a mix of white hues and bold colors that perfectly harmonized with the vibrant setting.
The collection showcased a mix of flowing dresses, tailored blazers, pleated skirts, and suave suits against the rustic charm of the lavender fields, creating a visually captivating contrast. Oversized silhouettes for both men and women added a relaxed and effortlessly chic element to the refined pieces. Accessories like oversized hats, belt bags, straw baskets, and a selection of sandals, including flat options for men and heeled versions for women, complemented the looks, with the iconic Chiquito mini bag making a notable appearance.
In essence, Jacquemus’s 10th-anniversary show was a poignant celebration of the label’s journey, fusing high fashion with the natural allure of Provence. It honored Simon Porte Jacquemus’s heritage and unwavering commitment to producing innovative and captivating designs that resonate with audiences worldwide.
To explore more of Jacquemus’s exquisite collections, visit Jacquemus. For a deeper dive into the beauty of Provence, take a virtual tour at Provence Guide.
