Jacket Required, the leading menswear and streetwear trade show, is gearing up for its highly anticipated upcoming edition in January. Set to take place on January 22 and 23 at London’s iconic Old Truman Brewery, this edition promises to be a transformative experience for both exhibitors and attendees alike.
With a renewed focus on premium offerings, enhanced experiences, and a strong commitment to sustainability, Jacket Required is undergoing a significant overhaul. Described as a “re-edit” of the show, this edition will feature a revamped layout that includes exciting additions such as a skate ramp installation and a new premium show build. These changes reflect the current industry trends and aim to provide a fresh and dynamic platform for brands to showcase their collections.
Among the new brands joining the line-up are Snowman New York, Hedon, Bjanko Milano, On Running, and Alexridolfi, bringing a diverse range of styles and aesthetics to the show. Established labels like Aigle, Pantherella, R.M.Williams, Suit Denmark, and many others will also be showcasing their latest offerings, ensuring a wide variety of options for buyers and retailers.
In line with the experiential retail trend, Jacket Required will feature the Santa Cruz Skate Ramp installation, where live demonstrations and showcases from the brand’s skate team will take place. Streetwear brands like Arbor, Powell Peralta, and Straye Footwear will also be presenting their collections alongside Santa Cruz, adding an exciting dimension to the show. Moreover, the debut collection from new sustainable label Universal Change Makers (UCM) will be a highlight, emphasizing the importance of sustainability in today’s fashion landscape.
Adam Gough, the Event Director, expressed his excitement for the upcoming show, highlighting the high-quality, premium, streetwear, and sustainability offerings that will be on display. The new show build with full-height white walling and the revamped layout aim to create a visually stunning and engaging environment for visitors. Combined with the Santa Cruz skate ramp installation and live DJ performances, Jacket Required promises to offer an elevated and unforgettable experience for all attendees.
Overall, Jacket Required is shaping up to be a must-visit event for anyone in the menswear and streetwear industry looking to discover the latest trends and collections for the upcoming season. With its focus on premium quality, experiential elements, and sustainability initiatives, this edition is sure to leave a lasting impression on all who attend.
For more information and to register for the event, visit Jacket Required.
To stay updated on the latest news and updates from the show, follow Jacket Required on Instagram @JacketReqd.
