Jacket Required, a leading trade fair focusing on contemporary menswear, received an overwhelmingly positive response during its latest show held this past week. The event, which took place at the Old Truman Brewery in East London, showcased a new curated layout that emphasized premium and sustainable collections, a move that was well received by both exhibitors and visitors alike.
One of the standout features of this year’s Jacket Required show was the increased focus on sustainable brands as part of an eco-friendly initiative. Showroom A was abuzz with excitement as attendees explored a variety of sustainable brands such as Dashel, Conscious Step, Komodo, and Raeburn among others. This emphasis on sustainability not only added an important dimension to the event but also reflected the growing demand for eco-conscious fashion within the industry.
Buyers from renowned retail brands like End Clothing, Asos, and Urban Outfitters were in attendance, highlighting the importance of Jacket Required as a key platform for showcasing the latest trends in menswear. The decision to move the event to the prestigious Saatchi Gallery for Spring 2021 was met with enthusiasm from all parties involved, underscoring the event’s commitment to innovation and excellence.
Adam Gough, the event director for Jacket Required, expressed his delight at the success of the show and the positive feedback received from stakeholders. The upcoming edition of Jacket Required at the Saatchi Gallery promises to be an exciting affair, with a focus on sustainability, premium collections, and an artistic edge that will set it apart from other trade fairs in the industry.
For more information on Jacket Required and upcoming events, visit their official website here. To stay updated on the latest trends in menswear and sustainability, check out the latest articles on The Business of Fashion here.
