Jacket Required, the must-attend contemporary menswear show, is set to dazzle attendees with a new location this year. Beginning in July 2020, the event will be moving to the prestigious Saatchi Gallery in the chic neighborhood of Chelsea in south west London. This strategic relocation is part of a larger effort to emphasize the show’s premium status and to better align it with its female-focused counterpart, Scoop, which is also hosted at the Saatchi Gallery.
The Saatchi Gallery, known for its avant-garde contemporary art exhibitions, provides a sophisticated backdrop for Jacket Required. The gallery’s stunning displays of art from around the world create a visually stimulating environment that will enhance the overall experience for visitors and exhibitors alike.
Martin Arnold, fashion portfolio director at Hyve Group, spoke about the decision to relocate Jacket Required. “In our efforts to elevate Jacket Required and cement its position as the premier destination for upscale menswear in the UK, we are excited to announce our move to the Saatchi Gallery for the SS21 edition,” he stated.
This move marks a new chapter for Jacket Required, which previously took place at the Old Truman Brewery in the trendy area of Shoreditch. While Shoreditch has its own unique charm and appeal, the Saatchi Gallery offers a fresh and upscale setting that aligns with the show’s evolving focus on luxury menswear.
Hyve Group, the company behind Jacket Required, is also responsible for organizing other renowned fashion events such as Pure London and Moda in Birmingham. Arnold assured that despite the shift in venue, Jacket Required and Scoop will maintain their distinct identities. “We aim to keep the individuality of each event intact while creating a cohesive fashion portfolio that reflects the best of both men’s and women’s fashion,” he explained.
The upcoming edition of Jacket Required on 22-23 July promises to be an unforgettable showcase of Sustainable, Contemporary, Streetwear, and Tailoring brands. Designers and brands will have the opportunity to exhibit their latest collections in the sophisticated surroundings of the Saatchi Gallery, solidifying Jacket Required’s reputation as a premier destination for menswear fashion enthusiasts.
Experience the premium push of Jacket Required firsthand at the Saatchi Gallery this July. Don’t miss out on this exciting opportunity to explore cutting-edge menswear in an elegant and sophisticated setting.
For more information about Jacket Required and to stay updated on the event, visit their official website here. To learn more about upcoming fashion events organized by Hyve Group, visit their website here.
