Italian luxury outerwear brand Moncler has surpassed expectations by generating sales of over €2 billion ($2.28 billion) in 2021. This remarkable achievement includes a 30% sales growth in the fourth quarter and a 44% increase for the full year, surpassing pre-pandemic levels. The success of Moncler can be attributed to its strong performance in the U.S. and China markets, indicating a high demand for high-end clothing.
Moncler’s revenues for the full year, including the recently acquired brand Stone Island, exceeded expectations by reaching €2.05 billion, surpassing the company’s own forecast of €1.99 billion. CEO Remo Ruffini remains optimistic about the future despite uncertainties in the geopolitical landscape. Moreover, Ruffini highlighted the potential opportunities arising from Moncler and Stone Island celebrating their 70th and 40th anniversaries, respectively, this year.
During the October-December quarter, Moncler’s main label sales reached €803 million, representing a 20% increase compared to the same period in 2020 and a 30% increase compared to 2019, before the pandemic. Stone Island, which has been included in Moncler’s accounts since April, contributed €66 million to the company’s sales during this period.
Moncler’s earnings before interest and taxes (EBIT) rose to €603 million in 2021, with a net profit of €411 million. These figures surpassed analysts’ expectations of €573 million and €386 million, respectively. As a result, the company has proposed a dividend payment of €0.6 per share.
Moncler’s exceptional performance in 2021 validates the resilience of the luxury fashion industry and its ability to adapt to changing market conditions. With sustained demand from key markets and the significant anniversary milestones of Moncler and Stone Island, the brand is well-positioned for further growth in the future.
Useful links:
1. Moncler Official Website
2. Stone Island Official Website
